Strategic Design That Moves Your Idea Forward
At A Stronger Idea Design, the design process is never one-size-fits-all. Instead, it flexes to your needs—balancing your timeframe, scope, and budget while maintaining a clear focus on your goals. From startups bringing ideas to life, to enterprises evolving complex products, and everything in between, our approach delivers reliable, user-driven results.
Our work often follows four foundational phases—Discovery, Definition, Design, and Delivery—but each is tailored to fit the project at hand.
Build a Data-Driven Foundation
Insightful design begins with asking why is this a problem, how do we know it's a problem, and how will we know we've solved it.
- UX/UI Audit: Evaluate what’s working and identify opportunities for improvement.
- Competitive Analysis: Understand your market and position your product for success.
- Design sprints/workshops: Run focused design sprints to rapidly prototype and validate ideas, ensuring your solutions meet user needs efficiently.
- User Research: Gather direct feedback to ensure your product aligns with real-world needs and expectations.
Turn Insights Into Action
We lay the groundwork for smart design decisions with a foundation of data and insights.
- Personas & User Journeys: Understand your users and their interactions with your product.
- Information Architecture: Structure content and navigation to align with user goals.
- Feature Definition: Prioritize features that deliver meaningful value and align with your objectives.
Create Purposeful, Engaging Solutions
We care about aesthetics, facilitated through utility, clarity, and delight
- Wireframes: Develop layouts that emphasize functionality and clarity.
- UI Design: Create visuals that are both beautiful and highly usable.
- Prototyping: Test and validate designs to ensure they meet user expectations.
- Motion Design: Introduce subtle animations to guide and delight users.
Refine, Launch, and Scale With Confidence
From final touches to successful delivery, we ensure everything works as intended.
- Usability Testing: Real-world validation to refine and perfect designs.
- UI Design: Create visuals that are both beautiful and highly usable.
- Development Handoff: Deliver assets and specifications with clarity and precision.
- Design QA: Collaborate closely with developers to maintain design integrity.
Strategic Pricing for Every Kind of Partnership
We know every engagement is different — that’s why our pricing adapts to your goals, timeline, and scope. Whether you need a fast-turnaround sprint or a long-term partner, we offer clear, flexible options that prioritize transparency, value, and results.
Hourly
Best for short-term consultations, audits, or design support when scope is limited or evolving. You get direct access and fast turnaround with no long-term commitment.
Project-Based
Defined scope, schedule, and budget. This model works well for initiatives like redesigns, websites, or system builds — where outcomes and timelines are known from the start.
Retainers
Ongoing partnerships built for momentum. Retainers offer dedicated time each month with flexibility for shifting needs — ideal for product support, team extension, or continuous optimization.
Weekly / Monthly / Quarterly Engagements
Perfect for startups or teams moving quickly. This model allows us to embed seamlessly, adapt alongside your roadmap, and scale design efforts as needed.
Other Questions we're Often Asked
How flexible is your design process?
Our approach is designed to adapt to your unique needs—whether that means accelerating delivery for a fast-moving startup, integrating with an existing team, or supporting complex enterprise requirements. We tailor each phase, from discovery to delivery, to fit your scope, timeline, and budget while maintaining our commitment to quality and strategic impact.
What’s the typical timeline for a UX/UI design project?
Timelines vary depending on project complexity, scope, and deliverables. For early-stage products, we often work in focused 2-week sprints that allow for rapid iteration and validation. Larger, enterprise-scale projects may require a phased approach over several months. We provide clear milestones and regular updates to keep you aligned throughout.
Can you work with existing development teams or design systems?
Absolutely. We’re skilled at integrating seamlessly with your current teams, tools, and workflows. Whether you have an established design system or need us to help evolve it, our goal is to enhance collaboration, not disrupt it.
How do you ensure the designs meet real user needs?
User research and usability testing are core to our process. We gather direct feedback through interviews, surveys, and testing to validate assumptions and refine designs. This ensures your product truly resonates with your audience and drives engagement.
What deliverables can I expect throughout the project?
Depending on your needs, we provide wireframes, high-fidelity UI designs, interactive prototypes, motion design assets, design systems documentation, and detailed handoff materials for development. Transparency and clarity are priorities in every deliverable.
How do you balance innovation with reliability in your designs?
We stay current with emerging technologies, tools, and methodologies—such as AI-assisted design, updated prototyping techniques, and remote collaboration best practices—while grounding our work in proven UX principles. This ensures your product benefits from the latest advancements without sacrificing usability or stability.
What industries or types of products do you specialize in?
Our expertise spans startups, SaaS platforms, enterprise software, eCommerce, and marketing websites. We tailor our strategies to fit each industry’s unique challenges and opportunities, always focusing on creating purposeful, scalable design solutions.
How do you handle project communication and collaboration?
Clear, ongoing communication is a cornerstone of our process. We use tools like Slack, Figma, and collaborative project management platforms to keep stakeholders informed and involved. Regular check-ins and reviews ensure alignment and responsiveness throughout.
What is DesignOps and how can it benefit my team?
DesignOps refers to the operational practices that streamline your design team’s workflow, improving efficiency, consistency, and output quality. We help establish scalable processes, documentation, and tooling that empower your team to deliver excellent design at pace.
How do you approach accessibility and inclusivity in your designs?
Accessibility and inclusivity are integral, not optional. From the start, we embed best practices—like semantic markup, color contrast, keyboard navigation, and localization strategies—to ensure your product is usable and welcoming for all users.
